Where are you aiming

Target Audience Identification

We’ve all heard the term “laser like focus” and yet we rarely use this type of focus in our brand and marketing communications.

Why is this? I would like to suggest it’s because we’re afraid. We have a fear that if we focus too much we’ll miss some potential business, a member of our perceived target audience might not identify with our message.

In reality, by not aiming at one specific target we’re likely to hit nothing at all. By speaking the language of everyone we’re really speaking to no one. It’s like being in a crowded room, there might be a lot of noise, but no single conversation can be heard.

When building your brand it is critical to understand your target audience. Knowing their likes, dislikes, education level, basic demographic data, the “language” they speak and more are all important points to consider.

Identifying and understanding your target audience is just one of many essential steps in creating a prosperous, growing and vibrant brand. If you’re wondering how to hit the mark when aiming for your target audience then contact us to start building your amazing brand today.