Are you competing against big companies that spend millions on branding?
Did you know that 75% of purchases are based on emotion. What emotion does your brand evoke?
People buy based on trust. Strong brands build trust and reduce fear of making a bad purchase. Does your brand instantly and consistently convey you are trustworthy?
Branding is one of the most difficult and least understood of all marketing and business development activities. It appears to produce no immediate return, but get it right and all of your marketing and communication can become much more efficient and cost effective. The questions above are a great place to start in building a strong and lasting brand.
Seth Godin may have said it best “What is a brand? A brand is not a logo; a brand is not a name. It is a series of expectations that people have based on the promises you have made.”
Branding can be one of the most challenging tasks that business owners and entrepreneurs face, but you don’t have to go it alone. If you’re wondering how to create a strong and lasting brand Big Vision Media Group can help. Contact us here.