The holidays are just around the corner and your potential customers will be turning to social media to find reviews, great deals, specials, and giveaways. Below is a handy checklist to help with your social media marketing efforts. Not only will this list work during the holidays, but can act as a good guide for posting year round.
Holiday Social Media Marketing Checklist
1. Create promotions with clear start and end dates
Clearly communicating start and end dates has 2 big advantages. It drives action between those dates and keep customers from the frustration of missing the sale date due to lack of knowledge.
2. Use product related hashtags
Hashtags (#) are a part of many social networks, especially Instagram and Twitter. Using relevant and if at all possible unique hashtags in your post has the potential to increase the reach of your promotion by giving the customers something to find in the search engines.
3. Share exclusive deals with your audience
Your audience follows your business for a reason, they are interested. Reward them for their attention and often they will reward you by being a vocal brand ambassador and referring others to your social media sites.
4. Post photos of new products with links to your website
Images and videos attract far more consumers and invite easier sharing of your business, product or service. Consider images that are related, but not actually representative of your product with links to your site with details.
5. Don’t forget to include a call-to-action in your post
Always tell your followers what you want them to do next. If you want them to visit your website, tell them and give them the link. Call? Tell them that too and give them the number.
6. Most of all, have fun.
Post festive tips, images and videos. Change your profile pictures and header images to match the holiday spirit. Encourage engagement by asking for everyone’s special holiday recipe, traditions, celebrations, etc.