Memorable Content vs. Memorable Moments

Several months ago I wrote a post on my personal blog about an experience I had with my daughter.  You can read about that here.  In short it was about a breakfast that I had with her at Einstein Bros. shortly after they launched their Facebook campaign.  Content is King – we’ve all heard it and it is true.  Memorable content will encourage others to continue to come back, which can eventually develop loyal followers of your brand.  But, memorable moments like the one I had at Einstein Bros. with my daughter will create brand ambassadors and evangelists that will continue to write about it months later just as I’m doing here.  I will remember that time with my daughter for many years to come and it was all facilitated by a memorable moment created by social media.

Both memorable content and memorable moments are needed, but if I had to choose….

How about you?  Are you creating memorable moments?