I’m honored as the founder of think strategy marketing and a founding member of this team to have received the Award of Excellence for our Northland Coffee Connect events held every Wednesday morning in North Kansas City. From the Press Release: The Chamber of Commerce Executives (CCEM) of Missouri awarded the Programs & Campaigns award […]
We are six weeks into the new year and most individuals (and businesses) have left their New Year’s Resolutions and strategy long behind. If by chance you are still on the correct course, then good for you. If you’ve gone astray, take heart, it’s not too late to start again. Recently I was talking to a […]
Social Media Monitoring We’re all familiar with the fantastical interaction between Alice and the Cheshire cat, but I think it’s appropriate to recall it again. “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t […]
The holidays are just around the corner and your potential customers will be turning to social media to find reviews, great deals, specials, and giveaways. Below is a handy checklist to help with your social media marketing efforts. Not only will this list work during the holidays, but can act as a good guide for […]
Recently I was invited to a “men’s fellowship” by a friend. My first question was, “What is men’s fellowship?” He told me that it was a group of guys that got together, smoked cigars, drank beer and talked about Jesus. I thought “cool, wait, what?” Yep, cigars, beer and Jesus. It was so strange of a […]
Target Audience Identification We’ve all heard the term “laser like focus” and yet we rarely use this type of focus in our brand and marketing communications. Why is this? I would like to suggest it’s because we’re afraid. We have a fear that if we focus too much we’ll miss some potential business, a member […]
Are you competing against big companies that spend millions on branding? Did you know that 75% of purchases are based on emotion. What emotion does your brand evoke? People buy based on trust. Strong brands build trust and reduce fear of making a bad purchase. Does your brand instantly and consistently convey you are trustworthy? […]
A few years ago I learned a valuable life lesson that I was reminded of again recently. The lesson was fairly difficult to learn and one that I had to experience the opposite of in order to fully understand the depth of its meaning. The life lesson that I learned was to “go with the […]
Today, in the United States, is a day set aside to remember, honor and thank those that have paid the ultimate price for their service to this country. While we may not all agree on our role in world politics I think we can all at least recognize that those that serve often do so at […]
Ask most executives about their new year strategy development and you get the sense that strategy is a four letter word. Most of us realize that strategy is important we just don’t like doing it. It’s too complicated to figure out, put into practice and to track. Usually we do one of two things when […]